Company Mission and Vision   ||   Quality Policy            

1950s      -     Planting the Seeds

 

      1954 - Conrado C. Alcantara migrates from Luzon to Mindanao and 

                    settles in Davao City to set up a small logging firm and named

                it C. Alcantara & Sons, Inc. (CASI)

 

      1958 - CASI acquires first logging concession in Nabunturan, Davao del

                Norte.

 

1960s      -     Towards Growth

 

      1961 - Two more logging concessions are granted in Magpet, North

                Cotabato and Calinan, Davao City. The first plywood factory in

                Lanang, Davao City is constructed with a capacity of 5,000

                panels a day. This eventually becomes the site of the head

                office of CASI.

 

      1963 - CASI embarks on a multi-million peso expansion that increases  

                the plant production capacity to 7,000 panels a day. The

                QUALITYPLY plywood brand is launched, marking its entry into

                the world market. Also, this year, CASI begins a massive

                reforestation program for the logged-over areas of Magpet,

                long before reforestation became a buzzword of

                environmentalists. A long-term program for forest conservation

                and renewal is begun.

 

      1968 - CASI puts up a multi-million peso sawmill, resulting in a fully

                integrated and expanded operation.

 

1970s      -     A Decade of Challenges

 

      1970 - Economic upheavals and political unrest put CASI's stability to 
                the test. Yet, CASI still manages to expand its international

                market to the United States, Hong Kong, and Australia.

 

      1971 - Fire guts the CASI sawmill. Strict austerity measures are 

                implemented.

 

      1973 - Inauguration of the lumber finishing plant, enabling CASI to

                produce export quality finished lumber products.

 

      1974 - Production capacity increases to 12,000 panels per day 

                following the installation of new machinery.

 

      1975 - CASI undertakes a re-organization and goes on cost-reduction

                to cope with soaring world oil prices. Prices of wood products

                are at a record low.

 

      1978 - CASI sets aside a sanctuary for the endangered Philippine

                Eagle in Calinan-Magpet logging concession area. The

                Calinan-Magpet logging operation is shut down. Massive

                retrenchment is inevitable.

 

1980s      -     A Changing of the Guard

 

      1980 - Expansion and integration projects are vigorously pursued in

                response to improved demand in the world market.

 

      1983 - Conrado C. Alcantara passes away. His eldest son, Nicasio I.

                Alcantara takes over.

 

      1984 - CASI  adopts the principle of participatory management by

                launching the Quality Circle Program.

 

       1989 - Logging concession in Kapalong, Davao del Norte is closed    

               down three years before expiration, in support of the 

               government's reforestation program.

 

1990s      -     A New Dimension to World-Class Stature

 

        1991 - Launch of the KAYANG-KAYA Productivity Improvement Program

                aimed at increasing productivity and employee participation in

                attaining company goals and objectives. The program

                synthesizes values and work ethics of CASI and its people.

 

      1994 - Completion of P150-Million plant modernization project which

                began in 1989. New technology ensuring maximum recovery of

                raw materials is introduced.

 

      1996 - CASI engages in full scale production of plywood from tree

                plantation species logs from New Zealand and South Africa.

                Launches ECOWOOD, "The Plywood To Save Our Forests."

 

      1997 - On July 17,1997 CASI receives an ISO 9002 Certification from

                SGS Yarsley (UK) to become the first and only plywood

                manufacturing company in the Philippines, and one among the

                few in the world to be certified.

 

      1999 - FSC (Forest Stewardship Council) through SmartWood gives

                CASI on November 15,1999 a "Chain of Custody" (COC)

                certification. The certification is the first and a breakthrough

                in the Philippine plywood industry.

 

2000s      -     Continuing Leadership in the New Millennium

 

      To this day, CASI continues its commitment as a world-class plywood

      manufacturing company.

TO TOP^

Company Mission
To manufacture and deliver plywood and other wood products conforming to the highest quality standards for the export and domestic markets at the lowest cost and to maximize the utilization rate of company assets while addressing the social and economic welfare of its workers and the greater community.

Company Vision
C. Alcantara & Sons, Inc. is a leading manufacturer of quality plywood and other wood products.

It is committed to the:

  • total satisfaction of the needs of its customers
  • provision of the highest quality of work life for its employees
  • continued excellence in its production endeavors
  • continuous viability of its operations
  • betterment of the communities where it operates

TO TOP^

 

C. Alcantara & Sons, Inc. is committed to produce quality plywood and other wood products and to provide personalized service which will meet or exceed customers' satisfaction. Our customers' maximum satisfaction is our company's minimum standard.

"Kayang-Kaya"
is a name adopted for the Productivity Improvement Program of C. Alcantara & Sons, Inc. is the affirmation of our confidence as a group to overcome all the challenges that come our way in our quest for continuous improvement of productivity.

A Member of the Alcantara Group

MAKATI OFFICE:
G/F Alsons Building
2286 Chino Roces Extension
1231 Makati City
Philippines
Tel No. (+632) 817-5506
Fax No. (+632) 815-4920
E-mail: casi-mkt@alcantaragroup.com

DAVAO OFFICE:
Km. 7 Lanang, 8000 Davao City
Philippines
Tel No. (+6382) 233-1851
Fax No. (+6382) 235-2479
E-mail: casi-mis@mozcom.com