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1950s - Planting the Seeds
1954 - Conrado C. Alcantara migrates from Luzon to Mindanao and settles in Davao City to set up a small logging firm and named it C. Alcantara & Sons, Inc. (CASI)
1958 - CASI acquires first logging concession in Nabunturan, Davao del Norte.
1960s - Towards Growth
1961 - Two more logging concessions are granted in Magpet, North Cotabato and Calinan, Davao City. The first plywood factory in Lanang, Davao City is constructed with a capacity of 5,000 panels a day. This eventually becomes the site of the head office of CASI.
1963 - CASI embarks on a multi-million peso expansion that increases the plant production capacity to 7,000 panels a day. The QUALITYPLY plywood brand is launched, marking its entry into the world market. Also, this year, CASI begins a massive reforestation program for the logged-over areas of Magpet, long before reforestation became a buzzword of environmentalists. A long-term program for forest conservation and renewal is begun.
1968 - CASI puts up a multi-million peso sawmill, resulting in a fully integrated and expanded operation.
1970s - A Decade of Challenges
1970 - Economic upheavals and political
unrest put CASI's stability to market to the United States, Hong Kong, and Australia.
1971 - Fire guts the CASI sawmill. Strict austerity measures are implemented.
1973 - Inauguration of the lumber finishing plant, enabling CASI to produce export quality finished lumber products.
1974 - Production capacity increases to 12,000 panels per day
following the installation of new machinery.
1975 - CASI undertakes a re-organization and goes on cost-reduction
to cope with soaring world oil prices. Prices of wood products
are at a record low.
1978 - CASI sets aside a sanctuary for the endangered Philippine
Eagle in Calinan-Magpet logging concession area. The
Calinan-Magpet logging operation is shut down. Massive
retrenchment is inevitable. 1980s -
A Changing of the Guard
1980 - Expansion and integration projects
are vigorously pursued in
response to improved demand in the world market.
1983 - Conrado C. Alcantara passes away.
His eldest son, Nicasio I.
Alcantara takes over.
1984 - CASI adopts the principle of
participatory management by
launching the Quality Circle Program.
1989 - Logging concession in Kapalong,
Davao del Norte is closed
down three years before expiration, in support of the
government's reforestation program. 1990s -
A New Dimension to World-Class Stature
1991 - Launch of the KAYANG-KAYA
Productivity Improvement Program
aimed at increasing productivity and employee participation in
attaining company goals and objectives. The program
synthesizes values and work ethics of CASI and its people.
1994 - Completion of P150-Million plant
modernization project which
began in 1989. New technology ensuring maximum recovery of
raw materials is introduced.
1996 - CASI engages in full scale
production of plywood from tree
plantation species logs from New Zealand and South Africa.
Launches ECOWOOD, "The Plywood To Save Our Forests."
1997 - On July 17,1997 CASI receives an ISO 9002 Certification from SGS Yarsley (UK) to become the first and only plywood manufacturing company in the Philippines, and one among the few in the world to be certified.
1999 - FSC (Forest Stewardship Council) through SmartWood gives CASI on November 15,1999 a "Chain of Custody" (COC) certification. The certification is the first and a breakthrough in the Philippine plywood industry.
2000s - Continuing Leadership in the New Millennium
To this day, CASI continues its commitment as a world-class plywood manufacturing company. |
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Company
Mission Company
Vision It is committed to the:
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| C. Alcantara & Sons, Inc. is committed to produce quality plywood and other wood products and to provide personalized service which will meet or exceed customers' satisfaction. Our customers' maximum satisfaction is our company's minimum standard. "Kayang-Kaya" |
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